A guest-perks card handed to every Airbnb visitor in Hackney Wick — turning short-let footfall into regulars at your bar, restaurant or venue.
Every week, hundreds of Airbnb guests check into flats and studios across the Wick and Fish Island — many visiting London for the first time, with no idea which railway arch hides the best negroni or the best plate of food nearby.
Right now, that footfall defaults to whatever Google Maps or a guest's algorithm feed happens to show them — not necessarily you. The Wick Pass is a printed and digital welcome card, handed to guests by local hosts at check-in, offering a curated set of discounts at a small number of independent venues. For guests, it feels like a local secret. For you, it's a steady stream of pre-warmed customers who arrive already wanting to spend.
Three steps, no new hardware, no app to learn on your side.
Every partnered host hands guests a Wick Pass — a compact printed card with a QR-linked digital version — as part of their welcome pack, alongside wifi details and house rules.
The guest shows the card or its QR code at your venue. You apply whatever offer you've agreed to — a discount, a free side, a happy-hour extension — through your own till process.
A short unique code per venue tells us, monthly, roughly how many guests came through your door because of the Pass — so you can judge it's working before committing further.
No long contracts, no setup fees. Cancel with 30 days' notice, any time.
Prefer to pay only for results? Ask about pay-per-redemption instead — from £1.50 per verified guest visit.
Introductory rates for the first cohort of Hackney Wick partners — locked in for 6 months.
Hackney Wick's identity — the murals along the canal, the warehouse bars, the studios in old factory units — is exactly what draws short-let visitors here over more generic parts of London. That identity is what The Wick Pass sells guests on, and it only works with venues that reflect it.